July 15, 2025 | Athletics
By: Learfield
NORMAN — The University of Oklahoma Athletics Department and Learfield announced Tuesday that Sooner Sports Properties will now be the exclusive, centralized Name, Image and Likeness (NIL) marketing partner for Oklahoma Athletics. Sooner Sports Properties, Learfield’s local team managing multimedia rights for Oklahoma Athletics, and 1Oklahoma, OU’s current NIL partner, are merging all OU NIL operations into a single entity backed by Learfield.
This combined team will continue under the 1Oklahoma brand and builds upon the momentum that Sooner Sports Properties, 1Oklahoma and OU Athletics have realized with innovative Learfield Impact NIL programs. Streamlining NIL operations into one organization will allow Oklahoma Athletics to maximize NIL dealmaking efforts for its student-athletes.
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