Andrew Gilman

What a bunch of sellouts

What a bunch of sellouts

Given the chance, you’d sell out. It’s sorta feels funny to say it out loud and admit it, but aren’t we really all for sale?

Toyota tells you they’ll pay you to drive their car, you’re gonna drive it. KFC says there’s money in it for you to eat its new hot-wings, you’re gonna grab some napkins. Chances are, you’re wearing Under Armour, or Nike or something similar already and chances are even greater that you’re not getting paid for it.

Wouldn’t it be amazing if you were? So, why fight it if our favorite teams are doing the same thing?

The dating site Tinder recently signed on with English soccer giant Manchester United for somewhere around £22 million. And why not? Tinder has millions of users and Manchester United might be the most-popular team in the world. Only makes sense that Tinder would want its brand out there. Only makes sense Man U would take a check, too.

The only thing that doesn’t make sense is why this trend has taken hold with American sports. Now, some NBA teams will have advertisements on their jerseys this season, small ones, but still nothing in Major League Baseball and the NFL.

Perhaps it’s because advertising on sacred uniforms seems out of place, out of the ordinary or just wrong. But European football has been around a long time and it doesn’t appear fans are boycotting or showing any lack of interest.

And the reason is simple. Sure, it’s not something we’re used to, but it’s also something that won’t keep American sports fans away either.

Ultimately we cheer for our teams because we love the players, or the coach,  because it’s the hometown team or because it’s the team your dad cheered for, so it only makes sense you cheer wildly, too.

That won’t stop because Samsung is now on the Cardinal jersey, or AT&T is in between Yankeee pinstripes. It’ll look funny, but only for a bit. It’ll see odd, but we’ll all get over it. You’ll still cheer. They’ll still play. The game won’t change.

It’s not like Russell Westbrook is going to dunk the ball, call timeout and then do a quick ad for Sonic or Chevy on the way back to the bench just because there’s an ad on his chest.

Business is part of sports. It costs money to pay players and fund franchises. You could even argue the more more interest a team has in potential advertisers, the more money a team gets and the more power that team eventually will have to spend more money, acquire free agents, build better facilities and ultimately be more competitive.

And isn’t that what you cheer for? We want our team to be better, and if our team wins, it really doesn’t matter what color its wearing or what ad its pitching.

Andrew Gilman

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