OSU’s unique new uniforms ramp up the electricity

OSU’s unique new uniforms ramp up the electricity

OSU uniform_big 2OSU uniform_big 3OSU uniform_big 4OSU uniform_big


Since 2011, Oklahoma State football has fully embraced the need for weekly uniform changes.

Now the Cowboys have taken the uniform buzz to a whole new level.

Last Wednesday, OSU revealed an entirely new direction for college football’s apparel trend, with bits of Oklahoma State heritage woven throughout the Nike gear, stirring both pride in the program and excitement over new designs.

It was three iconic Cowboys, hidden under tinted helmet visors, who caused a fashion stir on the Boone Pickens Stadium catwalk, first revealing the uniforms to players in the team auditorium, then revealing their identities: Dan Bailey, Dez Bryant and Brandon Weeden.

“I always like to keep ‘em guessing,” said head equipment manager Matt Davis.

In an interview Thursday with The Franchise Tulsa (fm107.9/am1270), Davis said he had planned the event (you can see photos and watch an OSU-produced video at for about a year, but getting three of the program’s most decorated stars who are currently in the NFL to come back and model the new gear was the idea of Gavin Lang, OSU’s associate athletic director for communications.

“And those guys, man, they loved it,” Davis said. “When they got here, they hugged it out. It’s just a great deal to be able to get those guys back, such great ambassadors for Oklahoma State football.”

The uniform combinations themselves — all white, all orange and all black (also gray pants) — are cool enough. But Davis’ attention to detail in honoring the legacy of OSU football makes it all pop.

Davis, who describes himself as “a lifelong Oklahoma State guy,” said Nike apparel and graphics designer Kristy Lauzonis worked closely with him and assistant Justin Williams (who have 35 years with OSU football between them) to achieve the perfect look.

“Oklahoma State Football is a very progressive partner,” Lauzonis said in a press release. “We’re really excited to be partnered with them on this project. They’re always looking to push the envelope forward, and they’re really a leader when it comes to innovation on the field.”

Nike usually creates its own designs and then tells its apparel partners what they’ll be wearing. This time, it was truly a partnership.

“They basically said, ‘We want to give you a blank canvas. You guys come up with what you think,’ Davis said, “and I appreciated that because nobody knows Oklahoma State football better than us. We live it, we breathe it every day. We grew up in it and we’re invested in it because we’re Pokes for life.”

The trim on the jerseys includes designs that incorporate OSU’s retired numbers (21, 34, 43 and 55 — Barry Sanders, Thurman Thomas, Terry Miller and Bob Fenimore), the Paddle People, horse mascot Bullet and the Spirit Rider, Boone Pickens Stadium, the original Bedlam Bell and, of course, Pistol Pete.

Those homages are portrayed on sleeve trim and on a collar that looks like Pete’s neckerchief, and Pete’s marshal’s badge is depicted on the chest just below the neckline.

“When we started,” Davis said, “we said, ‘… Let’s start from scratch here. What is more unique and iconic than Pistol Pete out there as far as mascots go?’ In my opinion, nobody because it’s a real guy. It’s based on a real person, and what’s any more unique and iconic than that?”

On the back of the collar is play-by-play man Dave Hunziker’s iconic touchdown call of “Pistols Firing,” and Davis revealed a program secret that’s written on the inside of the collar that no one can see until they turn the jersey inside out.

“We’ve got a team saying that we say every game in pregame before we take the field,” Davis said. “It’s a song, ‘Oh, these boys ain’t ready.’ So we actually put that inside the neckline so only our players can see it, just for them.

“We wanted to encapsulate everything, the traditions we have here that nobody can replicate. You can come up with a uniform, but we made it not only flashy and classy, but we made it about us. That’s what I think is the greatest about it.”


Hoover wrote for the Tulsa World for 24 years before joining The Franchise, where he's now co-host of "Further Review" on The Franchise Tulsa (weekdays 12-3, fm107.9/am1270) . In his time at the World, Hoover won numerous writing and reporting awards, including in 2011 National Beat Writer of the Year from the Associated Press Sports Editors for his work covering the Oklahoma Sooners. Hoover also covered Oklahoma State, Arkansas, Oral Roberts and the NFL as a beat writer. From 2012 to 2016, Hoover was the World's lead sports columnist. As a columnist, Hoover won national awards in 2012 and 2014 from the National Athletic Trainers Association for reporting on sports medicine and in 2015 won first place in sports columns from the Oklahoma Society of Professional Journalists. After receiving a journalism degree from East Central University, Hoover worked at newspapers in Ada, Okmulgee, Tahlequah and Waynesville, Mo. He played football at Ada High School and grew up in North Pole, Alaska. Hoover and his family live in Broken Arrow.

More in College

OU Spring Game: Success off the Field

Staff WriterApril 16, 2018

WATCH: Sooners QB Battle Begins

Geoff RoughfaceApril 16, 2018

WATCH: Lincoln Riley reacts to the Sooners’ Spring Game

Geoff RoughfaceApril 15, 2018

WATCH: Sooners players react after Red/White Game

Geoff RoughfaceApril 14, 2018

John E. Hoover: An awful lot happened on the biggest spring Saturday ever at OU

John E. HooverApril 14, 2018

The Franchise