FRISCO, Texas – Affixed to the blue wall on the first floor of Cowboys Fit is a bold, 3-D quote from Jason Garrett that serves as a daily mission statement for America’s Team:
“The Only Thing That Matters Is What We Do Now.”
Garrett demands his football team pursues excellence in everything they do. It’s the same type of commitment that inspired the creation of Cowboys Fit – a brand-new health and fitness center at The Star in Frisco where Cowboys fans can work toward being their own very best with the same state-of-the-art fitness and recovery equipment used by the players and the Dallas Cowboys Cheerleaders.
“Not only will these facilities be used by our players, they will be used by our club members,” said Jerry Jones Jr., executive vice president and chief sales and marketing officer for the Cowboys. “The very sports nutritionists and sports therapists that help our players, our club members will have access to. This is an incredibly unique way for our fans to engage in the Dallas Cowboys in an experience never seen before. At Cowboys Fit, you don’t have to be a world-class athlete to train in a world-class performance training center.”
Jones said the three-story, 60,000-square foot facility includes “some of the…